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3D Window Dressing in the Spanish capital

ABC Serrano

After a two year refurbishment and a huge investment , the exclusive shopping centre ABC Serrano recovers its position as a reference in fashion and design for urban commercial spaces.

Back in 1897 the Andalusian inspired construction used to be the headquarters of the famous national newspaper ABC. In 1989 the building referred as “the precious palace” by Rubén Dario took a turn and ended up becoming the luxurious shopping centre that it is today.

The objective of the refurbishment was to give a modern twist to this traditional but iconic building located in the golden mile of Madrid, Calle Serrano. Without losing its emblematic touch.

3DWD worked with JLL, Aguirre Newman and IBA Capital Partners to create 3D Window Dressing® graphics for the spaces that were not yet ready to open.

“We managed to refurbish a centre adapting it to this century’s market standards”- Thierry Julienne, co-president @IBA Capital Partners.

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