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Gamification

in retail

Custom video games pro dwell time and loyalty

We attend a lot of industry events for both the retail & shopping center industry and one thing everybody agrees about is that, in the future, if you do not offer engaging experiences you will risk becoming irrelevant.

Our team develops custom concepts for brands that want to make a connection with their shoppers. In this specific we developed a custom rodeo video game. The technology we chose here was Kinect, which is based on motion recognition. The reason why we picked this is that it requires little action from the visitor and has a big fun factor to it.

Visitors could play the game and leave their email address behind to compete for discount cupons at participating retailers. We developed the game, the visual concept and the mobile interaction experience.

We provided:

  • Concept Development
  • Game Design
  • Kinect technology coding
  • Graphic design & print
  • Mobile interaction
  • Loyalty concept

Interested in what we can do for you?

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