We attend a lot of industry events for both the retail & shopping center industry.
If there is one thing everybody agrees about, it is that in the future: if you do not offer engaging experiences…you risk becoming irrelevant.
Our team develops custom concepts for brands that want to make a connection with their shoppers. In this specific we developed a custom rodeo video game. The technology we chose here was Kinect, which is based on motion recognition. The reason why we picked this is that it requires little action from the visitor and has a big fun factor to it.
Visitors could play the game and leave their email address behind to compete for discounts at participating retailers. We developed the game, the visual concept and the mobile interaction experience.