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Rethinking Retail

Interactive experiences for grand opening in Tsawwassen, BC

On October 5th, Ivanhoé Cambridge opened the third mall within their “Mills” concept, a regional destination shopping centre with more than 200 stores and a total GLA of 1.2 million square feet of retail space and a 1,100 seat food court at the heart of the building.

All in the current trend of shopping malls developing into destinations for shopping and a platform for unique experiences, 3DWD was asked to contribute to the project with individual elements in different areas.

So, in addition to beautiful branded 3D Window Dressing®s, 3DWD was asked to create shopping / fashion – related special experiences for the shoppers with an additional value for the asset owner.

These interactive concepts were especially created and developed for the Tsawwassen Mills project. They enable shoppers to spend their leisure time with friends and family, making every visit to the mall a memorable one with the special moments we create!

Every interactive location we created is based on a story behind, which can then be implemented in different ways, keeping both state of the art interactive technologies and budgets in mind.

All concepts were developed integrating multi-channel marketing strategies and the latest technologies and conceptualized as turn-key solutions which can be implemented either in combination with a retailer or as unbranded, independent shopper experience.

All concepts deliver shopper data to get to know your shoppers better and to be able to market additional services to them, and offer have extension possibilities to generate revenue directly on the spot. In addition to that, they can offer an offline presence in a high-traffic location for an online retailer or drive footfall to a certain tenant in the mall.

Services performed by 3DWD:

  • Visual Identity: recreation of real branded stores in 3D
  • Strategic conceptualization of interactive activations
  • Gamification & Videography
  • Production & Installation of all interactive and static elements
  • Project Management, overview and administration

 

“Your creative ideas and excellent execution played a major part in the success of grand opening.  I heard many positive comments and saw people using your interactive elements throughout the day.  I’m looking forward to the next time we get to work with your team.” – Jeff Brown, Development Director, Ivanhoé Cambridge

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