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A Promenade in


Innovative barricades for a great opening in North France.

A daring new project has just opened its doors in Amiens, north of France. The Shopping Promenade Coeur Picardie is one of the latest developments by Frey Retail Experience. The Coeur Picardie is the first unit of the brand new concept that is being built across the country: The Shopping Promenade.

The Promenade concept is relatively new and not yet very popular in France. With a mixed material facade of wood and metal, great amount of green areas including trees, a fountain and a playground this mix composes a charming and iconic mall design. Besides the looks, the mall contains a variety of services and products, ranging from some the world’s big brands to daily needs as bakeries and butchers.

This eccentric project required a good brainstorming and innovative thinking from our team. Our project managers and our design crew worked closely together with FREY to provide the best both in visuals and execution, all in time for the Grand Opening. As result, we brought to The Shopping Promenade Coeur Picardie both catalogue and custom designs of 3D Window Dressing®, and a new kind of hoarding/barricade: the themed wooden barricade.

We used the company’s corporate identity blended with extra accessories and added them all to the final structure, providing not only a barricade, but a visual highlight that composed the entire new development.

Check out the results!

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